Hyderabad, March 20th, 2018 : Rakul Preet Singh announced today the release of her new mobile app Official App in collaboration with New York-based tech firm EscapeX. The new app will take fan engagement and interaction to the next level. The new app which will have exclusive content, contests and giveaways through the unique social feed will enable the fans to directly interact with Rakul Preet and Be Seen by her. This provides an unparalleled intimate experience for her large fan base, which can enjoy real interactivity and get a personal view of her life. The app also enables monetization of engagement in various new formats which is exclusive to the app.
Rakul Preet Official App will feature the unique Fan Feed which will enable the fans to post in the app and build and consolidate the fan community in a single destination. The new app will also enable fans to access Rakul’s social handles (Facebook, Twitter & Instagram).
“We are delighted to launch the app of Rakul Preet. Globally celebrities are moving to their own platform and migrating their fan base. The movement has intensified with ever changing algorithms of the social media platforms. Rakul Preet with the launch of her own app takes the lead as a superstar in India and the industry she represents. ” said Chief Business Officer of escapex Shamik Talukder.
Superstars: The latest breakthrough in fan engagement
An exciting, patented feature will transform how fans interact with Rakul Preet by giving them the option to boost their or their peers’ comments to increase visibility and actually be seen by the star herself.
Fan Feed: Power to the fans
A key feature in Rakul Preet Official App is the Fan Feed, which enables the fans to post pictures and videos thus connecting with fellow fans and building a stronger community. This also enables many fan clubs to unite at one particular destination.
About Rakul Preet
Rakul Preet Singh is an Indian film actress and model who is the leading actress in Telugu and Tamil film industry and has appeared as the leading actress in Hindi Film industry as well. She is also the brand ambassador of “Beti Bachao Beti Padhao” campaign. She made her debut in films with successful Telugu film Venkatadri Express (2013). She made her Bollywood debut in Yaariyan with a much-acclaimed performance. She was part of the commercially successful films like Current Theega (2014), Loukyam (2014), Kick 2 (2015), Bruce Lee – The Fighter (2015), Nannaku Prematho (2016), Sarrainodu (2016), Dhruva (2016), Rarandoi Veduka Chudham (2017) and Theeran Adhigaaram Ondru (2017) and established herself as one of the leading actresses in Telugu Cinema. Rakul is also an entrepreneur owing 3 Studios of F45 Training in Hyderabad and Vizag. Rakul was the leading lady of Bollywood movie Aiyaary released in early 2018 and will be soon seen in Luv Ranjan’s next film opposite Ajay Devgan.
“I am really excited to be associated with EscapeX to launch my app. I always wondered what these apps do, but once I got into understanding I think it’s really cool to have myown platform as it makes it easier for me to connect with my fans and get closer to them. I feel that they are the ones who make you and it’s our duty to be in touch with them. I will be holding a lot of contests and give my fans exclusive opportunities to Meet Me and they also win a lot of special gifts from me through this app. My fans earn virtual currency and boost their rank and I can know who my top fans are! So, it’s just a way for me to directly connect with them and I am really looking forward to it and very excited!” says Rakul Preet Singh.
The Rakul Preet Official app is developed by EscapeX, a New York tech firm producing white label apps for artists such as Jeremy Renner, Amber Rose, Ashley Benson, Enrique Iglesias, Bob Marley, Ashley Tisdale, Tommy Chong, Keisuke Honda, Agnez Mo, Sunny Leone, Remo D’Souza, Kajal Agarwal, Nargis Fakhri, Prilly Latuconsina, Ayu Ting Ting, Ravindra Jadeja, Bruno Gagliasso, Giovanna Ewbank, Claudia Liette, Ying Rhatha, PV Sindhu, Anastasia Kvitko and 100 other celebrities. Founded in December 2014 by mobile and entertainment entrepreneurs, EscapeX has 70 team members working around the world with a mission to build a different engagement model; to reimagine social media where control is in the hands of creators, not platforms. While those driving engagement are compensated, not the networks they use. Where communication is direct, no intermediaries. Where everyone can be seen.
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